how to Choosing Colors Is Right on Website

Color is an emotional considerations, because the color variation may cause different emotions in each person. We all know that green is the symbol of money (money grubber), but do we know also that the green is a symbol of greed, envy, and jealousy? Color choices will have a direct effect of visitors on the perception of the company or the products we offer. This is complicated by the fact that the use of color on the web is now limitless: technology allows us to create millions of color combinations. So what about our choices? This article will help make it easier to understand the basics of color selection।


It's important to understand that each color is determined positive and negative emotions connected with it, might be called the â € ~ meaning warnaâ € ™. The point is that the color will affect the emotional customer for the company, brands or products offered. So when choosing color schemes for websites, or other media type, you need to be satisfied with giving color to the companies or products with colors that invites the audience to always choose a web company or our products.

Let's take a break and see the dining room, refrigerator, or kitchen cabinets that contain the products we buy from groceries stores. What color do most of us see? Most, of the visible is red, and many others in between.
Just a quick look dilemari glass, now do we know what is visible in it, full of DNG color products merah.Chef Boyardee, Kellogg's, Lipton, Carnation, Doubt, aunt Jemima, Betty Crocker, Orville Redenbacher's, Heinz, Pam, all brands It uses a red label. Why? Red is a color "hot", and very emotional too. In studies, red actually has a physical affect people, meningkan heart and causes blood pressure to rise, attracting our attention, action scene. and a very powerful color for product packaging.

All the colors that fit / match put into three categories: cool, warm and neutral. While we can choose any color you like from the same category, it may often achieve a more powerful effect by introducing the color of one of the other groups. Let's see the view / perception now how colors work together and masing2 color means for the viewer.

Cool colors
Blue, Green, Purple, turquoise and silver are cool colors. Cool colors tend to be influenced to give a sense of calm for those who see it. Though used alone, these colors can have a sense of cold or impersonal, and therefore chose cool colors, it might be wise to add colors from other groups to avoid this.

Here are some meanings of some cool colors:
Blue
Positive: silence, love, fidelity, security, trust, intelligence
Negative: coldness, fear, masculinity

Green
Positive: money, growth, fertility, freshness, healing
Negative: envy, jealousy, error, chaos

Purple
-Purple is a combination of blue and red, therefore it is found in both the categories of both warm and cool
Positive: the king, nobility, spirituality, luxury, Ambition
Negative: mystery, moodiness

Turquoise
Positive: spiritual, recovery, protection, sophisticated
Negative: envy, femininity

Silver
Positive: glamorous, tall, graceful, sleek
Negative: dreamer, insincere

Warm Colors
Red, pink, yellow, orange, purple, and gold are warm colors. Warm colors tend to have a passion for the effect of the beholder. However when these colors are used alone to stimulate, generating emotions of violence / intensity and anger. When choosing warm tones, adding colors from another group will assist in the direction of this balance.

Here are some meanings of some warm colors:

Red
Positive: love, energy, power, strength, pain, heat
negative: anger, danger, warning, impatience

Pink
Positive: healthy, happy, feminine, compassion, sweet, likes to be funny
Negative: weakness, femininity, immaturity

Yellow
Positive: bright, energy, solar, creativity, intellect, happy
Negative: coward, irresponsible, unstable

Orange
Positive: courage, confidence, warmth / friendliness, familiarity, success
Negative: ignorance, sluggish, excellence

Purple
- The color purple is found in both cool and warm colors
Positive: royalty, nobility, spirituality, luxury, ambition
Negative: mystery, moodiness

Gold
Positive: wealth, prosperity, valuable, traditional
Negative: greed, dreamer

Neutral Colors
Brown, brown, ivory, gray, white and black are the colors neutral. Neutral colors are a great selection to get along with a palette (painting), warm or cold. those colors are good for the background in a design, and also tend to speak more softly, the use of other more subdue colors. Add black to create a darker "shade" of a main color, white is added to create a barge / lighter "color".

Here are some meanings of some neutral colors:

Black
Positive: protection, dramatic, serious, stylish / elegant, formality
Negative: secrecy, death, crime / disaster, mysteriousness

Gray
Positive: security, reliability, intelligence, solid, conservative
Negative: gloomy, sad, conservative

Chocolate
Positive: friendly, earth, outdoors, longevity, conservative
Negative: dogmatic, conservative

Tan (fine wool that is still white)
Positive: dependence, flexible, kinky, conservative
Negative: dull, dull, conservative

Ivory
Positive: tranquility, comfort, cleanliness / purity, warm
Negative: weak, unstable

White
Positive: goodness, the state of innocence, purity, fresh, easy, clean
Negative: winter, cold, distant


Basic factors to consider are the target visitors differences in age / age, class differences, gender differences and overall color trends.

Differences in age / age is a principal factor that should not be ignored. If the teenagers and children are the target visitors, then they like the bright, primary colors, primary colors red, blue, yellow and green. However, unlike adults, are older, they would like a darker color, similar to the coloring of a group of neutral colors.

Class differences are the other main factor in choosing a color. United States research has shown the working class like colors like blue, red, green, and others. The more educated tend to like the more obscure
colors such as taupe, sky blue, celadon, salmon, etc..

Gender difference is a real factor in choosing colors.
men tend to like cool colors like green and blue, where women
like the warmer colors, red and orange. If we have a listener / observer of both men and women, who will consider mixing some colors from the palette of cool and warm to both men and women to ask them.

Last but not least are color trends. By definition, a trend means that "trend". Choosing a popular color boleh2 just for some form of websites and products, but if we want to present the long life and stability of the web, then a popular color is not possible so it's best for our web. Instead, we should consider more traditional colors that stand up from time to time.

Choosing color is more to take what feels good by us, is causing a response other than to see our web. By knowing the target and the different effects of color generated, we gain a greater ability to determine what the best color to attract visitors.

One final note about the color. Web visitors generally use different monitors, different browsers and different operating systems. It's almost impossible to ensure that the colors that we make will be the same on each computer as well as being printed. Do not just related to the difference on a different computer, but how do we try to make consistent. How do we create a color palette for the company, brand identity, or product colors, consistency is key. Use the same color on all marketing efforts to create familiarity with the product or company. Consistency will help attract visitors.